Royal DeMaria Wines creates elite series for highly honoured icewine
September 28 , 2006 - For Immediate Release

Ranked as a premier producer of icewines, Royal DeMaria Wines ‘Canada’s Icewine Specialists’ is not only the world’s only winery specializing exclusively in icewine it is also recognized for producing the world’s most expensive icewines.

To date, the estate winery located in Vineland, Ontario has produced 18 varieties of icewine both red and white. This week Royal DeMaria Wines ‘Canada’s Icewine Specialists’ have introduced a new series of icewine to their portfolio, namely, the Billy Myers Series, which is dedicated to a Niagara grape grower who is respected as a leader for growing grapes of the highest distinction. Bill Myers has dedicated 40 years to grape farming and he is a rare find among growers from around the world. The practices that he has dedicated to his pristine vineyard have positioned him as a pioneer in the industry.

The critieria for an icewine to enter into the Billy Myers Series is that the icewine would need to have demonstrated quality ongoing for a minimum of 5 years, would need to be a rare varietal used for icewine and must have a limited volume of 5 cases/60 bottles or less. The first icewine to be entered into this series will be the Royal DeMaria 2000 Chardonnay Icewine which will be listed at a cool $30,000.00 per 375ml bottle. This price reflects the international reputation, credibility and demand for this product which since it’s initial release has won consecutively for 5 years at the world’s most prestigious wine and spirits competition Les Citadelles du Vin, VinExpo, Bordeaux, France 2002-2006, and has also won gold for the last 2 consecutive years at the coveted Chardonnay-du-Monde held in Chaintre, France, which is a competition between the best Chardonnay in the world.

For more information or interviews contact Charlene Stephenson, Director-Sales & Marketing, Royal DeMaria Wines ‘Canada’s Icewine Specialists’™ at 905-562-6767, toll free 1-888-793-8883, fax 905-562-6775 or email: icewine@royaldemaria.com.

Royal DeMaria Wines
‘Canada’s Icewine Specialists’
4551 Cherry Avenue, Beamsville, ON L0R 1B1
t. 905-562-6767 f. 905-562-6775 toll free 1-888-793-8883

www.royaldemaria.com

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